"I was interested to hear the benefits of the target market of the Daily Mail and the Mail on Sunday from Hannah and decided to advertise my Poole holiday rental in both. Subsequently, I have repeatedly had between 5 and 7 responses from each 5-line classified advert and a conversion rate, and therefore booking rate of at least 50% - I intend to carry on using both titles exclusively - this is a great performance during my first year of holiday letting."
- Zoe Wilson - Private Advertiser
"I decided to take the plunge and advertise in YOU Gallery and have done so weekly since the 1st September. I have been very pleased with the response. We have had a steady stream of enquiries ranging from online and Telephone orders to people signing up to our newsletter, which is important data capture.
When a friend of mine was asking me what she should do to promote her new business of course I recommended that she showcase her product in YOU Gallery. As a new business and being tight on budget, rather than spread the cost of advertising across numerous publications I suggested launching within the YOU Gallery so that she can build up her client databas.
I had a phone call from a lady who was previously on our mailing list but had moved house had lost touch. As a direct result of seeing the advertisement within YOU Gallery she called and has purchased from us again."
- Helen McCabe - Helen McCabe
Great to be able to deal with such a professional company.
I spoke to Fiona Harden who was extremely professional, helpful and gave me great guidance on what was best for my client. I've now booked a 12 month campaign."
- Lucy Mason, Mason Media - Sure Care
From enquiry to completion, service was immense.
The ad looked amazing and the girls took time and patience and listened to me. Lynn was amazing and gave me great ideas and Connie came up with "A Masterpiece". Cannot commend the girls highly enough. Will be certainly using The Mail Classifieds again.
- Carole Wilson - Serendipity Aesthetic Beauty Therapies
"Lynn Kane gets the balance just right. She's a pleasure to deal with. I really believe she cares that our business grows, and the creative team have been outstanding too.
The response has been encouraging."
- Steve Philip - Cherrybank Dental Spa
"Always a pleasure to work with Ann Morgan and team - They are all informative, very nice people and always come up with ideas and solutions. Long may the relationship last!
Excellent customer service - every time!"
- Jillie Lyons - Premio Travel UK Ltd
"Just an email to say how well our full page advert went with you at the beginning of April, we were still receiving calls from the ad 2 weeks later so we are really pleased with the result that [the advert] had.
I have just checked our statistics and we received 1344 calls in the end which is double the amount we had from the same advertisement last year!
- Emily Hancock, Marketing Assistant - Mercury Direct
"Thank you so much for all you did with regards to the ad on Sunday, it was very much appreciated by all here.
Taking a look at our week on week figures for website hits, this Sunday was over 20% up on the previous Sunday. We can only assume this was due to the advertisement placed in The Mail on Sunday, and of course we are delighted with these results. Having relevant editorial to place our ad alongside is invaluable to us and with these latest results, we'll certainly be looking to advertise again when the opportunity arises."
- Kate Matthews - Matthews Holidays
"Following our significant increase in advertising budget with Mail Newspapers this year we already have booking levels for our programme of Escorted Holidays By Train matching those attained up to the end of July last year (2012).
Our company has seen year on year growth and last year was a record year in its own right.
The kind assistance and advise proffered by Jonathan for our Continental tours, and by Hannah for the UK programme, is very much appreciated and we look forward to working hand in hand with you in the continuing expansion of our business.
- Dave Felstead, Managing Director - Railtrail Tours Ltd
"Our recent recruitment advert in the Daily Mail worked well for my client with 54 interviewed respondents resulting in 6 recruited additions to their sales team. 12 of the above applied online.
Good response all round."
- Charlie McGill, Atalanta Advertising & Design Ltd - Crystal Canopies
"Lots of additional enquiries and some new business generated, possibly not as much as expected, but if asked again after all ads have run I expect this will be 10.
Extremely pleased with the fabulous customer service I received from William Wilson who worked really hard to secure us as a client and has delivered as promised and more."
- Pauline Lynch - Ormsary Estate Holidays
"“We are very pleased with the responses we’ve had from the Mail on Sunday for the start of 2011. Bookings and enquiries for Dubai have had a real boost and we will continue to advertise in the Mail on Sunday to help secure future bookings.”"
- Sarah Maddison, Senior Product & Marketing Executive - Emirates Tours UK
"We placed an advert in the Daily Mail on the 17th and 20th January 2013 and had no idea what to expect.
We are a small legal services company looking to take 5 or 6 people on as agents. We received over 30 enquiries, hopefully resulting in us being able to start 5/6 agents. A great response.
The service we received from Fiona Harden was truly magnificent. She was always professional, extremely helpful, very charming and I just wish she worked for us
- Chris Hatton-Fahey, Partner - Pensioners Association
"NO.1 Gas Services always get a good response from our adverts in the Daily Mail and we feel that your circulation and readership is much higher than other weekend newspapers.
As most customers tend to keep both your home improvements and your business section newspapers sometimes we have had calls even 5 weeks after an advert has been placed in the Daily Mail.
We find that the positive response is because your newspaper appeals to all ages from business persons, to families, to the elderly and to young working professionals."
- Robert Ashe & Nadia Lawless - No.1 Gas Services
I am very happy to advertise with the Daily Mail as I believe I am getting ROI, in terms of sales in both foot fall in independent pharmacies & HealthAid website + other external websites that sell our products such as Amazon.co.uk. On days that the advertisement is placed the visit rate is increased compared to when it is not.
Patsy Ramsay & Rosie Scott are my main contacts. I am happy with their professionalism. They are always helpful and willing to go the extra mile to ensure that as a customer I feel valued."
- Edwina Jegathesparan - HealthAid Ltd
"Hi Audrey, I just wanted to say how impressed we are with the advertising we have undertaken in the Daily Mail and Mail on Sunday. Each advert, whilst only small, has yielded a large number of enquiries with the take up on our holidays of more than 5% which is superb compared to most other publications and certainly the best of any of the nationals."
- Paul Spracklen - PTG Tours Limited
"We feel that the results from advertising in Saturdays Daily Mail has increased our business and proved a success. Nicola has been a great help in organising this and ensuring our advert is appealing to our customers."
- Rohana Griffin - Peveril of the Peak Hotel
"From a slow start to the season we decided to book a series of advertisements within the Daily Mail UK Travel Section. We had instant response which has lead to a healthy amount of bookings. I would definitely recommend the Daily Mail UK Travel Section to all similar businesses."
- Peter & Toni - Ryndle Court Hotel
"Scot Windows and conservatories Ltd have been advertising with The Scottish Daily Mail for almost two yearsand we feel that they offer a professional but friendly service. And this is shown in how helpful they are with the artwork and design service through to the insertion and follow up calls to see we are happy with any changes we have made. This along with some great corporate hospitality (thanks to Tony and William) makes for a very strong relationship. Scot Windows and Conservatories look forward to continued success along with the Scottish daily Mail.
- Kenny Meek - Scot Windows and Conseratories Ltd
"Just a quick note to say how well the Saturday Mail worked for us the weekend before last. We placed just one advert and received 6 enquiries of which 3 converted into bookings, so not bad!!
We will certainly be using the Mail again."
- Sarah Ireland - Cottage Hotel
"Our client shoe-shop.com had historically been a consistent spender with Mail newspapers. Christopher Wallace suggested organising a meeting between us the agency, the client and representatives for the Mail. This proactive approach helped us have a highly productive meeting that resulted in the client agreeing to re-test the Daily Mail through a series of full colour page adverts (we had been using fractional classified adverts). The Response Team refreshed the creative execution and we also used a tactical placed 5x2 advert (signpost) in display or relevant pages such as health on a Tuesday to direct potential customers to our classified advertisement. The result; shoe-shop responses have risen dramatically. The client is impressed with the collaborative effort made between us the agency and Mail newspapers and I am confident that we will continue our advertising schedule into the autumn season, something that looked unlikely only a few weeks ago. A triumph for everyone involved. Well done Chris!"
- Ben Harvey - Virtuoso Adertising
"I would just like to say how pleased we are with the recent advertising campaign for El Al's Superstar Holidays.
Although we went for small space ads, the client is delighted with the number of calls they have received. Unfortunately, they were too busy answering the 'phone to keep count of the actual numbers but I can say that the response has been much higher than they anticipated.
For my part, I am delighted with the way you handled the bookings and our frequent changes of copy.
Many thanks for all your help and I very much hope that we will run this campaign again."
- Peter Russell, Client Services Director at Acumen - El Al Superstar
""Customers I've dealt with from the DM and MoS are usually a bit older and are not so keen on the internet or email. They tend to like brochures etc by post. The upside of this is that they do look at print advertising which means our ad print spend on the DM and MoS always produces a good return.""
- James Greenfield, Managing Director - Japan Journeys
"I just wanted to let you know my advertisement for my Holiday Apartment in Worthing under your UK Holidays - Sussex banner in the Daily Mail Saturday August 21st 2010 edition was well worth placing. I have had a brilliant response and am still getting phone enquiries from the advertisement from all over the UK more than seven days after it’s placement. I will certainly use the Daily Mail’s classifieds to advertise again."
- Sue Harding - Private Advertiser
"Our small advertisement in hotel focus was well worth placing, we had 95 requests for brochures on our answerphone and we took another 75 or so brochure requests during the Monday alone, this demand kept up quite a pace for the rest of the week following publication of the advert."
- Michelle Hancock - Pride of Britain Hotels
"The festive breaks campaign was a real success and generated thousands of pounds of revenue over this period for St Mellion. I am now keen to look at a summer campaign and work the friendly, helpful Daily Mail team once more."
- Amy Roe, Sales & Marketing Manager - St Mellion International Resort
"I was really pleased with the first ad I put in the Daily Mail on Saturday and The Mail on Sunday, as I have had 10 phone calls, 6 of which requested brochures and 2 of which I have done bookings for, so it has proved very worthwhile indeed and I will certainly continue with the adverts."
- Amanda Pearson - Whitby Coastal Cottages
"Just a quick note to say how satisfied we are with the impact of our advertisement in The Mail on Sunday. The advert generates a huge response, far better than we have experienced in other national titles.The Mail on Sunday campaign has been very beneficial for our company which is enhanced by the friendly and efficient sales team, in particular Lindsay Nelson.
Our continuing commitment to the advert reflects the quality of, not only our product, but the exposure to the wider audience that The Mail on Sunday brings.
Thanks for all your help and support."
- David Sladdin, Director - G.J. Sladdin & Co Ltd
"Working in partnership with the Mail classified has been an absolute delight.
The most satisfying aspect being the friendly and professional manner of Nicola and Grant who take the time to build a working relationship that is based on a long term association that benefits both parties rather than a short term hard sell.
One of the most pleasing aspects of my job is being presented with our web-site analytics that clearly justify our advertising investment with the Mail classified."
- Dave Felstead, Managing Director - Railtrail Tours Ltd
"Just a short note to say I have been very pleased with the amount of bookings my advert has generated for Connemara Coastal Cottages, in the February and March issues of the Daily Mail on Saturday and The Mail on Sunday. I would go as far as saying it has been at least 50% of our total bookings for those weekends.
I look forward to future success."
- Julia Awcock - Connemara Coastal Cottages
"We have been regular advertisers in the Daily Mail and The Mail on Sunday for many years. After advertising in the Royal Wedding Edition we received the biggest response so far this year. Readers of the Mail were in a jubilant mood and there were many comments regarding the excellent coverage of the Event by your newspaper.
- Rachael Fowler, Company Director - Golden Acre
"After carrying out a consumer survey, we decided to advertise with the Daily Mail because it reaches our target audiences and because of its circulation figures. After placing an advert in the Daily Mail on Saturday we noticed immediate results and benefited from brochure requests and holiday bookings within 72 hours."
- Sharon Sandercock, Marketing and Communications Manager - Cornish Cottages Ltd
"This May has been our second best since we started and the majority of it was due to the special offer we ran with you during April and May. We also generated a lot of new guests which will hopefully lead to more repeat bookings and recommendations."
- Joan Williams - Hayes Barton
"We ran a lineage advert in The Mail on Sunday last weekend and are encouraged by the return we have seen so far. As of Wednesday morning we have received 5 enquiries, which we are confident will book in for 2012. We have also seen an increase in web traffic since the advert ran. We will certainly be using your publication again in the future."
- Gail Gravett - Lakeland Photographic Holidays
"I would like to thank you Eliot for your help putting our Isle of Man holiday advert together, your service has been exceptionally efficient and professional and I am delighted with the positive response we received from the advert, it has been a pleasure dealing with you and my company will certainly be advertising with you again. Many Thanks."
- Sally Helwich, Director - Isle of Man Event Services Ltd
"Due to the continued growth and competition of the Cruise market Lateral Advertising and TUI UK took the brave decision to move their main bulk of Cruise advertising away from the traditional upmarket media in April 2010 and run with press titles including The Mail On Sunday. From the end of April 2010 to April 2011 we have seen a 10% year on year growth in call volumes, 9% year on year growth in conversion rates and a good surge of Internet driven enquiries.
Plans for 2012 now include again The Mail On Sunday. Coupled with the professionalism of the Associated Newspapers sales team and their page planners department – I have no hesitation in wholly endorsing the TMOS brand."
- Alex Giles, Managing Director - Lateral Advertising Agency - TUI UK
"We upsized one of our ads which was placed alongside an Orlando feature in the Mail on Sunday, and we are extremely pleased with the results - we received a significant increase in enquiries.
It is too early to tell how many have turned into bookings, but we will monitor this in due course. In the meantime, we will continue to place our regular ads in the Mail titles, and we are looking forward to appearing alongside the next Orlando feature on Saturday!"
- Philippa Westwood, Marketing Manager - America As You Like It
"We are new to the Daily Mail and The Mail on Sunday but are already very pleased with the response rate. The adverts could have produced almost 40 bookings had we not sold out one of our cruises. The Sunday edition certainly had longevity with calls coming in up to three days after the advert had been published. We will definitely be using Mail Classified again."
- Scott Anderson, General Manager - The Luxury Cruise Company
"We ran an advertising campaign with the Daily Mail & The Mail on Sunday from April to July this year. The adverts worked well and brought in 32% of all brochure requests we received in that time. We will be advertising in your titles again later on this year."
- Sharon Sandercock, Marketing and Communications Manager - Cornish Cottages Ltd
"The response from our advert in the Daily Mail has been wonderful. We placed just a small ad for a holiday complex and just as the salesman told us, we had a large response with many enquiries turning into firm bookings. We have found that the advert has reached the people that the internet does not reach. For us, this has been invaluable as it’s a perfect demographic for the customers we wish to attract. The salesman was very helpful with plenty of experienced advice."
- Andrea Watson - Rockland Lodges
"Saxon Leather Upholstery is delighted with the response advertising within the Gallery section of YOU magazine has
achieved. Our advertisements have generated high quality leads
that have produced good conversion rates.
- Matthew Deighton, Sales Director - Saxon Leather Upholstery Ltd
"“I am delighted with the response the Mail on Sunday has brought back. In just 2 days, we’ve had 23 phone calls of which we’ve sent Brochures out to all. I am hopeful a good number of these will book. This is in comparison to a red top we use regularly who only brought us 2 calls with the same size advert. Very pleased and will be looking to book in again first weekend in January”"
- Graham Harries - Ruskin Hotel, Blackpool
"We advertise in the Daily Mail and are very pleased with the response - both in terms of quantity and quality. We have used the Daily Mail classified section as part of our marketing strategy to raise our profile on a national basis and engender responses across a broad target audience. The call to action was to generate response for our brochure, drive traffic to our website and of course to generate bookings, all of which have scored highly and represented a good return on investment."
- Susan Goss-Clements, Managing Director - Yorkshire Coastal Cottages
"We are delighted by the level of service we have received from the team at the Daily Mail. They have been prompt and efficient throughout but the real testimony is the feedback from the advert. We have had an excellent return on our investment which is why we are placing another advert with you this week!!"
- Victoria Cornwall - Best Western Glendower Hotel
"I would very much like to thank you for your help and advice to me, as this was my first go at advertising. The response from the two consecutive weeks of advertising with the Mail on Sunday, was very positive. I secured fifteen confirmed bookings, and sent out fourteen brochures. I will definitely be booking a series of bookings with The Mail on Sunday."
- Liz Hamblin, Manager - Herston Leisure
"We have had a huge increase in bookings and brochure requests since the advert appeared.
Great service from all the staff at The Mail - really quick and efficient and very friendly. I highly recommend Jemma Strange as a point of contact - she is excellent."
- Emma Reynolds - Mulberry Cottages
"Clients consistently receive a good response when placing ads in the Mail and over the years it has proven itself to be one of the best performing titles in todays competitive market for advertisers."
- Will Gale, Inventive Marketing Solutions - PTG Ltd
"We have been using the Daily Mail classified for almost seven years and are pleased with the response we receive and the number of enquiries which convert into bookings.
The customer service is excellent and they have a good back up team should our main point of contact be unavailable."
- Joan Williams - Hayes Barton
"Our advertising in the Daily Mail has been spasmodic in the past. Results were OK but needed to improve and our last advert was a vast improvement. We had 9 bookings from the advert. The response was brilliant and the guests that have already been here this week are talking of booking another visit. Really great."
- Sheila & Chris Birkinshaw - New Inn Motel
"Previous adverts with you, we broke even but that was more in the winter period. This recent set of 2 adverts has produced very good results even though we reduced the size of the advert. The first advert in Saturday's Daily Mail cost £180 and produced 10 enquiries with 8 bookings worth £3,400 (1 was considerations for later in the year). The second advert in Saturday's Daily Mail cost £180 and produced 11 enquiries with 7 bookings worth £2,294 (2 was considerations for later in the year).
The customer service from our contact, Charlie is very good."
- Colin Lock - Lodge at Balnoon
"Within 2 weeks of advertising in The Mail it became the best responding Saturday title of our national campaign. We hope to continue advertising in The Mail in 2013.
Our contact is very friendly and helpful and I feel we have a good rapport. We find the regional copy split extremely beneficial so we can advertise suitable products for the relevant area, which we believe helps maintain the response."
- Ruth Booker - Travelstyle Tours Ltd
"Of all the newspapers we advertise in the Daily Mail & Mail on Sunday have proved to be the most productive. Thanks to our 'lovely' lady Kirsty who keeps in touch with us and is a real human touch on a sometimes dreary day!"
- Alison Lewis - Discover the Cotswolds
"The uplift in website traffic numbers we witnessed for the urls displayed in the copy was more than strong enough to justify the spend on the advert. This activity was wholly justified when we started to add the telephone contacts made.
Being a not-for-profit charity with limited budgets I have to ensure that every penny is spent wisely, the relative success of this activity certainly made my life easier on that level. What really made my life easier however was the superb level of service provided by the Mail's classified team - Patsy Ramsey, to be 100% precise."
- Chris Kelly, Global Marketing Manager - Wine & Spirit Education Trust
"The Mail on Sunday and Saturday's Daily Mail consistently prove effective at nationally reaching our target market in the travel sector. Nicole is extremely proactive and keeps in regular touch to assess our feedback on response and offer her advise and assistance.
- Robin Allen - Theme Park Tickets Direct
"Hi Audrey, I just wanted to say how impressed we are with the advertising we have undertaken in the Daily Mail and Mail on Sunday. Each advert, whilst only small, has yielded a large number of enquiries with the take up on our holidays of more than 5% which is superb compared to most other publications and certainly the best of any of the nationals."
- Paul Spracklen - PTG Tours Limited
"The Daily Mail and The Mail on Sunday give us great deals, are great to work with and Chris in the North has looked after us when we have needed some extra advice/offers. Also, compared to other papers, this is THE ONLY place to advertise as compared with other national papers, well, there is no comparison, The Daily Mail and The Mail on Sunday are by far and away the best place to reach quality customers with money to spend on cruise holidays, no matter what the other papers say.
- Dave Eastwood, Sales & Marketing Manager - Liverpool Cruise Club
"I recommend the Daily Mail classified travel because every time I've advertised with them, my clients have always had the maximum response from their adverts. Not only call backs but actual bookings. Whenever you pass on a new advert to The Mail team they always have the time and consideration as to where to place the ad in the paper and sometimes even assist as to what contents to put in the advert. The service I receive has always been efficient and very helpful."
- Honey Kolliari - Media & Marketing Ltd on behalf of Just The Cover
"The Daily Mail/ Mail on Sunday offer our client (Cumbria Cruise) the readership/audience we need to target those regular cruisers on a National scale. A lot of Cumbria Cruises customers are past passengers so they need to be in the Mail to reach these people. We have found the Mail to be more flexible in their approach to do business, and understand the client's needs in answering a brief. Unfortunately we sometimes don't get the luxury of a big budget with this client but the mail have always been quick to respond to our needs and very good at offering that little bit extra.
- Louise Melbourne, Media Account Manager - Brilliant Media - On Behalf of Cumbria Cruise
"We use the Daily Mail & The Mail on Sunday as it reaches the right demographics for our products. The level of service and information concerning placement & circulation is amongst the best in the media industry.
- Paul L.Edge, Managing Director - Cruise Club U.K.
"Audrey has been fantastic to work with, always very friendly and extraordinarily helpful. Audrey and Jahan have been great with helping deliver SeaFrance as much value as possible especially with their co-operation on the half page advert with editorial. We are consistently happy to use the Daily Mail and Mail on Sunday classified because of the service we get and the performance the titles offer for SeaFrance. I think this is proved by the fact both titles are still on the SeaFrance schedule even though we could not agree to book them through barter, which is a key part of SeaFrance's strategy this year. Performance figures are outstanding in comparison to the core classified national press.
- Lucy Jennings, Media Account Executive - A W Media - On behalf of SeaFrance
"Jahan and the team at Mail newspapers are truly at the top of their game. They understand relationship management, how this benefits and is imperative to, a successful business partnership. Even though our spend with the group is predominantly done through third parties (ie the travel agents) - Jahan always recognizes our commitment and support of the Mail - and as a smaller business in the UK - this is commendable and fully appreciated by us.
The results we receive from the Mail, are the in the main, highly successful and we will continue to do business with Jahan and the Mail for the foreseeable future."
- Wendy Lahmich, Head of Sales & Marketing - Carnival Cruise Lines & Holland America Line
"Atlantic Holidays uses both the Daily Mail and The Mail on Sunday to advertise its holidays to Madeira because the readers of these two newspapers fit in with the customer profile traveling to those destinations. We will continue using both publications for the reason mentioned above. My contact, Audrey Kaleem, is a very professional, charming lady with whom I feel a real pleasure to do business with."
- Joao Camacho, Managing Director - Atlantic Holidays
"Flight Centre have consistently been using the Daily Mail over a number of years and the title has continually delivered in terms of enquiry generation. Given the ever changing state of the travel market over the last couple of years, the evolution of the Flight Centre brand and a more fragmented media market, it is testimony to the strength of the Daily Mail that has enabled Flight Centre to stick with a proven performer.
- Andy Travis - Total Media, representing Flight Centre
"Advertising in a quality newspaper is essential if we are to trigger people into the right thought process for planning their family holiday. We have been very pleased with the quality and volume of response that the campaign we have had running through the Daily Mail and The Mail on Sunday has produced this year. The careful layout of the travel pages in these papers and the interesting reading in the accompanying editorial positively invite readers to linger over the pages and read the advertisements. We arrange self catering holidays to France for families and the interest that we get from readers of the Mail and subsequent conversion into a sale is very good - we cannot afford not to advertise in these titles.
Contact at Daily Mail: Ann Morgan
- Iris Matthews - Managing Director - Matthews Holidays
"The Mail on Sunday and Saturday's Daily Mail consistently prove effective at nationally reaching our target market in the travel sector. Nicole is extremely proactive and keeps in regular touch to assess our feedback on response and offer her advise and assistance."
- Robin Allen - Theme Park Tickets Direct
"The Mail Classified has continued to deliver for us- by concentrating our investment into core titles like the Mail we have been able to develop an important and otherwise impossible relationship with readers that has helped us grow the Cruise Thomas Cook business. The team has been fantastic and has helped us to understand how best to develop the brand. They have a great understanding of who reads their title and what makes the Mail Classified work! We view our relationship with the Mail as an important and lasting one."
- Gabrielle Rossetti - BLM, representing Thomas Cook
"The service that we received from Alison was very good and she made us feel like a valued customer. It is difficult for us to say what direct impact the advertisement had in relation to the amount of bookings that we have taken but it would have definitely put us in the shop window for the type of business that we are looking to attract."
- Greg Garner - Orbital Travel
"Daily Mail and The Mail On Sunday have both been consistent in delivering quality calls, at high volumes for our client. Across both products, the Mail are pro-active in keeping us up to date with relevant changes and new opportunities, whilst working hard to help give a little bit extra for the client. We have a good relationship with Chris, which we look forward to building on in the future.
- Helen Whitley - Account Executive - brilliantmedia - on behalf of Netflights
"The Daily Mail and Mail on Sunday team are an extremely warm, friendly and helpful bunch. Working with them over the past three years has helped us raise the profile of our travel insurance brands and delivered a high level of responses. We look forward to many more successful years working together."
- Gina Rudd - Marketing & PR Manager - AA & Go Insurance
"We have advertised in the Daily Mail and Mail on Sunday for many years now and it is still one of our top producers for bookings within National Press. Our contact Audrey is always extremely helpful and a delight to work with, over the years we have developed a great relationship with her."
- Sarah Butcher - Marketing Director - Mercury Direct
"The Daily Mail and The Mail on Sunday have proven to be very effective travel platforms for our clients. Feedback from clients has shown that the quality of calls received from advertising in these titles are some of the best they receive. We have a very strong contact in Chris who is very supportive of our clients needs, and very proactive in working together in order achieve the best results for our clients."
- Sukky Bains - Artavia - On Behalf of Cruise 1st
"We have had a long relationship with the Daily Mail and have often found it to be a crucial element to an advertising campaign. The editorial style often fits our clients needs so well and running alongside a healthy advertising section it has meant we can expect good quality responses.
The Daily Mail may not always be the cheapest title on the schedule but you do get what you pay for and other cheaper titles often do not deliver the results our clients expect. Many thanks for the good work and excellent agency contact.
- Greg Pipe, Account Director - The Media Cube
"Against designated target markets relating to the travel sector (extrapolated from the TGI research) - both the Daily Mail and Mail on Sunday consistently punch above their weight in terms of absolute coverage's and indices.
Also reflected in this is the excellent ROI our clients report from using your titles.
We have no reason for not continuing and enjoying this success!
- Alan Hall, Account Director - TCS Media
"The Daily Mail and Mail on Sunday exceed our clients' expectations in terms of response time and time again. The classified features are especially popular, with consistently relevant and timely. We're consulted from the outset leading to fantastic - looking features that deliver real results."
- Jill Guest - Ocean Advertising
"The Daily Mail has been a consistent source of quality leads for our services. Our Saturday insert in the classified section regularly achieves response rates in excess of 160% of target. No other national press title has performed as well over a sustained period of time. I am particularly impressed by the ease of booking and insertion of ads; plus the friendly and efficient customer service offered is one of the many reasons that we continue to promote our services through your publication.
- Annuja James - Intune
"The Daily Mail classified travel section has proven to deliver a lucrative audience for our clients, and the day to day contacts are efficient and amiable.
- Alicia Michael, Media Assistant - All Response Media North
"We thought you might like to know how things are going for the 2011 Season.
Sales are up across all dates throughout the year so it's definitely not just the high season weeks that are in demand which is normally how January begins. In fact we have also noticed a change in the duration of holidays - many are now booking 2 weeks, not just one as was the case last season and they are making use of the airlines "special deals" that are currently on offer.
Our new business has increased slightly but where we really have noticed the change is in the repeat bookings. Clients are seeing our display advertisement and it seems to be reminding them that "we are still around"!! This week alone we have taken quite a number of bookings but the interesting thing is that 5 of them are from clients who travelled with us 4 or 5 years ago and who, having seen the advert, remembered the good holiday they had enjoyed.
So, although they are our old clients, without the advertisement we would not have jogged their memory!!
Many thanks and well done Daily Mail.
- Sue Joyce - Algarve Villa Owners Ltd
"We are very happy with the service our contact has given us. We are always well informed of any last minute spaces and if there is any relevant pieces in the paper that would influence us to place an advert."
- Gary Collins - Attraction Tickets Direct
"We recently placed an advert into an Orlando feature in the Daily Mail, and saw a positive uplift in call volumes as a result. The page looked great, was well targeted and worked very well with our product offering to drive calls."
- Tom Scott, Senior Marketing Executive - Travel City Direct
"The Daily Mail and Mail on Sunday seem to be a successful advertising outlet, with the majority of calls do come from The Mail and we will continue to use both titles. The service we have received from the Mail is very good. We have now agreed to start a new 52 week series in the Saturday Daily Mail and The Mail on Sunday, and for the first time we have now included the Scottish Daily Mail on a 52 week series."
- Sarah Wilkes - Avanti
"Ramblers began their most recent print campaign with the Daily Mail in June 2010. Since then, we have been compelled to increase their appearance within the paper, purely because of the success and leads it provides. It remains one of the best performing publications, generating excellent business conversion for Ramblers and is at the core of this and many other ongoing press campaigns."
- Tim Bettridge, Ten Alps Media - Ramblers
"Very good response received from the advert. Also dealing with the advertising team is always a pleasure as they make you feel that they seriously know your business and care, this alone is a plus for the Mail."
- Zekiye Yucel - The Discovery Collection
"Since introducing my client (The Holiday Place) to the Daily Mail and Mail on Sunday, they have found a platform that continues to work well for them. They are happy to include the titles on a monthly basis."
- Sarah Carter, Frank Comms - The Holiday Place
"We have found your staff, especially Ann Morgan, to be attentive, courteous, understanding and highly professional - by far the best of the national papers we have dealt with. Calls are always returned or made when agreed, time is taken to assess our needs, and positive suggestions & feedback are always forthcoming. We feel a real interest in our business and a desire to provide the best service possible, even though we are a very small concern for a big business like yourselves."
- Karen Geipel - Manoir De Kercadic
"Scenic Tours have been using the Daily Mail and Mail on Sunday to advertise River Cruise and Escorted Tours for 5 years. Throughout this time, The Daily Mail and Mail on Sunday have continued to provide a steady supply of enquiries. This coupled with the attentive service provided by the Travel Team at the Daily Mail and Mail On Sunday ensures that the titles are a core part of our future media strategy."
- Chris Brown, Artavia Advertising - Scenic Tours
It was very easy to get hold of someone to help at the end of the phone - unlike some companies! Very helpful and friendly responses were received by everyone. They very quickly sent someone to take me through the paper so I could best see the set up and best places for our advertising.
There aren't any complaints, only good service received from the classified team."
- Keely Peters - Bartlett Davis Communications
"We advertised for Sales Agents in August 2012 in the Daily Mail, and were very impressed with the results. We had 47 responses, 14 were interviewed and 6 have been taken on. 2 from the North West, 1 from the West, 2 from the South East and 1 from the South West. The newspaper advert worked out to be a lot more cost effective than using recruitment agencies, and therefore we will be rebooking with the Daily Mail again this week."
- Corina Lewis - Niagara Healthcare
As the Daily Mail has such a high circulation, the planning rates to advertise often have a substantial bottom-line figure. However, the ROI is worth the initial investment. We work with various grey-market mobility and travel clients who often receive a healthy amount of leads and orders from their DR adverts.
The reps that we deal with in Mobility are by far the most helpful and friendly across any national title that we currently deal with. Our other contacts are also very accomodating to our needs."
- Tim Ryan, Ten Alps - Stannah
"We noticed a direct link between our advertising in the Daily Mail and increased visits to our website and sales.
Overall we are really pleased with our dealings with the Daily Mail and especially our sales rep, Patsy Ramsay"
- Julie Bartlett, Bartlett Davis Communications - Sanofi Pasteur MSD
"We submitted a recruitment ad in the Daily Mail. Fiona from the London Daily Mail office was extremely helpful, and happy to answer any relevant questions prior to placement of the ad. The response to the advert exceeded expectations. We received 125+ applications within 5 days of the ad appearing in the paper."
- A. Hesketh - Premier Legal
"I was very impressed with the results from the advert placed in the Mail on Thursday for Direct Sales Consultants. I was even more impressed by the quality of the applicants! Whilst the recruitment process has proven extremely busy, it has also resulted in the acquisition of a number of excellent new members of the team. Thank you to Fiona for her help and efficiency during the placing of the advert! The process was made very easy and the results have been excellent."
- Alison Kinna - Solar Dawn Ltd
"Our latest advertising has proved to be very successful and we have taken a large amount of money from each advert we have placed. This has been the best response to an advert since 2005 however I suspect this could be due to our competitive pricing and the fact there has been a great deal of talk about Gold in the press. However, we should not degrade the response rates and take pleasure out of the success of advertising with the Daily Mail.
Further to our previous email regarding the success of the Daily Mail ads, I would like to confirm that they out performed all the other ads we were placing with other National Newspapers by a considerable margin. The nearest competition was the Telegraph but this was still only 25% of the amount achieved through the Mail. And both the ad's that we placed with you performed equally as well."
- Peter Jordan - Pineapple Direct ltd
"Testimonial for the Daily Mail Homes and Gardens Feature
To whom it may concern,
I was approached by Emily, from the Daily Mail classified advertising department, with regard to advertising in their Homes and Gardens feature. I already advertise in most of the gardening magazines but had not tried national newspapers. Initially the cost seemed to be prohibitive, however, after a long conversation with Emily, I decided to try a four week run. I must say that I did not feel under any pressure from her, but her arguments were convincing.
I have been very pleased with the results and, in terms of leads generated, the cost is comparable with advertising in the gardening press. I feel that I have reached an additional audience that I would not have reached just through the gardening magazines. One thing that surprised me was how sustained the response was. One thinks of today’s newspaper as being tomorrow’s chip wrapper but, in fact, the contacts received were spread right throughout the week.
I would definitely recommend the Daily Mail Homes and Gardens Feature as an effective means of advertising.
- Martyn Flint - Chrysanthemums Direct
"This was the first time our company had advertised in the Daily Mail for heating sales people, we were looking for three but we actually recruited four people as we had such high calibre of applicants. We were able to shortlist from a large number of very suitable responses. I am looking to recruit further and will definitely use the Daily Mail again."
- Suzanne Gillbe - Sunflow Ltd.
"Initially I was quite sceptical on trialling advertising with the Daily Mail as I had only enjoyed a small amount of feedback from trade press, however, I am extremely happy with the results the Daily Mail has provided, both in quantity and quality. Not only have I managed to secure candidates for a couple of discovery days but I have a franchisee already on the verge of sign up after just 1 advert.
The advice and support from the sales team has been superb. I have booked a series of 6 adverts in total and am looking forward to our future success."
- Phil Harrison – Franchise Business Development Manager - Envirovent
"We have now been advertising in the Daily Mail for some years, and we have found Saturdays Mail to work better for us than Sunday.
Over the years we have slowly dropped all other regional and targeted newspaper advertising, as cost per lead it is much lower from the Saturday Mail than other newspaper advertising.
While response will vary from advert to advert we find that our web sales are normally up by 25% to 40% on the advert weekend, and leads that go onto buy are normally around 75% of the total.
We also find that advertising around 4-6 times a year generates a higher number of leads per advert than advertising for a run of 4-6 weeks.
We find that while customers ages seem to be across the board, they are middle to higher spend groups, which is of course is better for our business.
Over all we are very happy both with the adverts return's and the very helpful staff."
- Dr M.J Ross PhD - Direct Wigs
"Just a quick note to thank you and your colleagues for the support leading up to the 2011 World of Park & Leisure Homes Show at Stoneleigh. Certainly, the adverts and editorial coverage in the Mail brought additional quality visitors to the show and also helped encourage a few last minute exhibitors. In addition, the coverage helped to provide credibility and enhance the overall standing of the show which I strongly believe is now very definitely, the UK's leading show for Park Home and Leisure Lodges."
- Pat Turner - The World of Park & Leisure Homes Show
"We placed an ad in the Daily Mail for experienced PV sales people and qualified installers based in the Home Counties. The area Managing Director is extremely pleased with the quality of response and will be taking on enough people to fill the current head count. We’ll definitely be using the Daily Mail again when we expand into other regions."
- Roy Warren - Area Energy
"After our advert in the Daily Mail we had 20 people from all over the UK attend our Open Day to find out more about what we do. The amazing thing about these 20 people is that all of them were of the highest calibre, and subject to references and checks, 18 of these people will be joining the MFH family after training. Usually, to come across people this perfect for MFH is the exception rather than the rule, so to have a whole room full of them, all looking as though they were already part of the team, is truly extraordinary.
- Helen Grounds, Managing Director - Music for Health
"We were looking for 5 people and within a week we had 60 applicants and took on 5 good quality people. We’ll shall definitely be using the Daily Mail again next time we need somebody."
- Ian Richardson, Sales & Operation Manager - Stellar Green Ltd.
"We are very pleased with our advertising in the Daily Mail. We advertise on a regular basis, and decided to take a break on the 18th June 2011. As a direct result of non-placement of advertisement we saw a significant drop in the amount of orders over the weekend. So immediately re-booked for the following week, where we noticed that our orders increased by 10% from the previous weekend when we didn’t have an advertisement. This proves to us that the Daily Mail is a core title for our advertising campaigns. We do advertise with other national newspapers, but when our advert appears in the Daily Mail, it significantly increases interest in our product."
- Barrie Payne, Managing Director - Netfloat
"Our advert had targeted a geographical area (south only) as we were looking for candidates in Cambridge, Herts, Essex, Kent and Sussex. With enough applicants in these areas, they had the correct experience and the advert hit the correct market. So far I have taken on two candidates and filled my head count. The Daily Mail worked very well and my account handler, Alex Heng, made the advertising process very simple. "
- Martin Golloghly - Brighter Home Solutions
"We advertised our sales vacancies with the Daily Mail, which had a good response of 50 applications. Having received applications nationwide, next time we will definitely be highlighting the area we are recruiting in to be even more targeted. The turn-around from initial enquiry to interviews was extremely efficient and we have taken on 4 candidates already."
- Satish Takhar - Aquatec Rainsoft Ltd
"We had 20 quality replies in the first 2 days of the advert appearing, with further CV's coming in on Sat and Sun. The i-phone was steaming! By Sunday night we had 3 interviews arranged and one for Tuesday with 1 in reserve. Top quality applicants to boot. We made our selection by Tuesday and the new candidate started the same day. You have a grateful client in Solways Printers and a delighted Daily Mail reader who is now gainfully employed. Thanks again, I will be back when we have another vacancy."
- Tim Solway - Solway Printers
"Every week we place ads in the classified sections of several national newspapers on behalf of our Client, Elite Mobility Limited. Most titles perform very well most of the time; however it’s true to say only the Daily Mail can be relied upon for generating a consistent stream of high value leads, no doubt a result of the paper’s quality readership."
- Ross J Pratten, The Point Marketing Limited - Elite Mobility Limited
"We saw 17 good sales people and will be recruiting 12 of these. I was really pleased with the calibre of people.4 had experience in the solar industry which was ideal for us. The level of help from the staff at the Mail was fantastic. We gave them the words for the advert and they put it together and designed it, and also followed up a few days after the advert to make sure it worked for us. Can't thank them enough. We would use the Daily Mail again."
- Dennis Woods - ING Solar Energy
"We decided to advertise with the Daily Mail because it has a very large circulation and reaches our target audience. We have found it to be a very cost effective way of advertising with great results. Since using the Daily Mail, our rate of enquiries has increased by 25% and our conversion rate is now 22%. We have found the Daily Mail advertising team to be extremely friendly and professional. They really understand the needs of small businesses like ours. We plan to use the Daily Mail even more in the future. "
- Krissy Charles-Jones, Chief Executive - Bright International Training
"We were pleased with our response. Our ad has given us good strong quality leads, some of which have led to firm orders. Initial cost seemed high, but the results spoke for themselves. When you compare the cost and response to other media, cost per inquiry is very reasonable. Helpful, friendly contact with knowledgeable sound advice. Good idea to trial both Saturday as well as TMOS."
- Stuart Slaughter - Passmores
"We have used the Daily Mail for our recruitment regularly over the last 12 months, with great success . On one occasion attracting over 150 applicants. We find the rates more than competitive and the service we receive from the Daily Mail team is fantastic. We no longer use any other publication for any of our recruitment."
- Nicky Ball, Marketing Manager - Meadowvale Group
"With 150 highly skilled candidates, I was really impressed with the volume and quality of applicants from both the Daily Mail and Jobsite. They were exactly what I was looking for and I'm really glad I did it. A great success."
- Adam Gornall - BMA Management Ltd
"We would like to express our thanks for the advert placed in the print section of the Daily Mail. Our phone did not stop ringing for a week and we were able to take someone on in the first week, so again thanks very much."
- Mick Clark - Sherlock Printing
"From a standing business we have managed to achieve double the target we set for ourselves within the first 4 weeks of advertising in the Daily Mail. We have found that continuity is key; from advertising bi-weekly to advertising weekly we have seen a significant increase in inquiries, so much so I have got to take on another member of staff!
“Emily has given me honest guidance – which has given me peace of mind and assurance. Over all I would say my investment has been returned and I can now see that one of the best decisions we made was getting involved with the Mail!""
- Alan Jones, Director - Design a Recliner
"I contacted Alex Heng for advice on how best to find a new direct sales team for a product we intend launching across the UK, he suggested an advertisement in the Thursday edition of the Daily Mail, helped with setting the advert and its placement. Between the publication and the web backup we received 128 replies of which we have selected 57 to interview for 4 vacancies. On first pass the quality seems to be very high and of the right calibre, so the words in the advert clearly hit the right spot and the readership is appropriate.
We shall have no hesitation of using the Daily Mail again in the future and at £8.50 per reply, this is in fact quite cheap recruitment"."
- Graham Holdsworth - Backoffice
"We advertised in both The Daily Mail & The Mail on Sunday in the run up to Christmas with a 5x1 black and white advert. We felt it was a worthwhile exercise. About 80-90% of enquiries were conversions and this emphasises that with the Mail we are reaching the right type of readers for our offer of vouchers to drive a steam train. We plan to advertise again in the run up to Fathers Day."
- Allan Calladine - Midland Railway Ltd
"We booked a half page, horizontal, colour advert in the Daily Mail on 30th October 2010 for an air purifier. The response was by far the best anywhere, outstripping all other national newspapers and as a result we are looking to go in again on 27th November.
Our contact at the Daily Mail is Gary Jakeman."
- Tom Richards, Lavery Rowe - Birmingam - Pressplay Ltd
"I am a new customer to the Daily Mail. Fiona Harden looked after my enquiry from start to finish and she made the process very straight forward. We received a good response to our recruitment ad and have been successful in hiring the right person as a result! Thanks for your help."
- Caroline Fisher - PMS 247 Limited
"Our client shoe-shop.com had historically been a consistent spender with Mail newspapers. Christopher Wallace suggested organising a meeting between us the agency, the client and representatives for the Mail. This proactive approach helped us have a highly productive meeting that resulted in the client agreeing to re-test the Daily Mail through a series of full colour page adverts (we had been using fractional classified adverts). The Response Team refreshed the creative execution and we also used a tactical placed 5x2 advert (signpost) in display or relevant pages such as health on a Tuesday to direct potential customers to our classified advertisement. The result; shoe-shop responses have risen dramatically. The client is impressed with the collaborative effort made between us the agency and Mail newspapers and I am confident that we will continue our advertising schedule into the autumn season, something that looked unlikely only a few weeks ago. A triumph for everyone involved. Well done Chris!
- Ben Harvey - Virtuoso Advertising
"“We have just emerged from the busiest weekend in our 18 year history. A large part of that was due to two full page adverts – one in the Saturday Mail and one in the Mail On Sunday. The advert on Saturday produced a record response. The process of placing that advert, using a particularly ‘risky’ product, was made much easier by the help and guidance of the Mail Classified team, whose care and understanding is second to none in the industry. Selling advertising is not just about yields, it’s about a partnership between the newspaper and the client. Proportionate to its circulation, the Mail performs consistently better for us than any other newspaper. You might not think that the performance of an advertising team makes any difference. Let me assure you that it does. Off-the-page advertising in the national press is alive and well and living in the Daily Mail advertising office!”"
- Gavin Ucko - Happy Puzzle Company - Daily Mail
"We used a combination of a colour advertisement in the recruitment section, editorial and a ROP teaser for our client Whitbread to recruit Managers across the south of England. The response and, more importantly, conversion rate have been good, with approximately 25% of applications converted into hires. Both the agency and client are very happy with the results.
- Mike Jefferies - Whitbread
"We are very pleased with the quality and response of our recent advertisement. We made our advertising enquiry close to Daily Mail copy deadlines for Career Mail. Our account managers Fiona and Alex - although on deadline - took the time to explain our options clearly in a friendly and professional manner; we were extremely impressed with the way they addressed our concerns and specific needs. Therefore as a smaller sized company at no point did we ever feel lost within a corporate giant."
- Natalie Holloway (Marketing Services Officer) - Consultus Care & Nursing Ltd
"I write to advise you that our company advertised in your newspaper for a professional sales executive during September 2010 and that we were overwhelmed with enquiries and have placed several skilled people in suitable positions.
I would have no hesitation in using your newspaper again."
- Rob Waring - Domestic & General Heating
"We had a volume recruitment process of sales people to undertake and having trialled other media decided to try a small ad in the Daily Mail. The response to the advert was excellent, both in quality and quantity. Having run the advert in successive issues, I was also happy to discover that the volume of response has not diminished. We will advertise in the Daily Mail again without question."
- Jack Cooper - PaymentSense
"We would like to say a huge thank you to Steven at The Daily Mail. Steven has been a big help, getting our advert to print, and at a really good price. The advert we placed in August had an excellent response with 23 people applying for a position. We have recruited 8 professionals of an incredibly high standard. I have tried other national newspapers but not with as much success as yourselves and will definitely be using the Daily Mail on a regular basis from now on."
- Kimberley Oldfield - Daisy plc
"We would like to say a very big thank you to all the team at the Daily Mail for making our first experience in advertising with you a good one, you certainly managed our expectations, the response we had was superb, we look forward to working with you again in the near future."
- Nigel Gough - Belgrave Group Ltd
"I just thought I would take this opportunity to express our thanks for featuring our advert. As a result of that advert we had an excellent response and even had a couple travel 9 hours from Inverness to view our parks and homes and they paid a deposit and had their interview at the same time. We have sold 4 homes on the strength of the advert and whilst attending the Retirement show at Olympia a couple came to our stand clutching a copy of the advert as that is the only way they had heard about the show.
Once again a big thank you for your help and hope we get the same response from future adverts as we fully intend to keep advertising with you."
- Carol Carline - Regency Park Homes
"Thank you for your prompt response to my request for the Franchise Feature programme and for the info re Linda Witney.
As you are aware we have had both ads and features in the Daily Mail over the years and have always had a very good response, both in terms of numbers and quality.
Apart from the general coverage and valuable PR, the last ad also produced a new franchisee.
The service from yourself and Linda has been excellent and it is a pleasure to do business with you. Keep up the good work."
- Len Rainford - Sameday UK
"Pitman Training Group began advertising for new franchise partners through the Daily Mail Franchise section in 1999, well over ten years now, which in itself speaks volumes in an ever changing world. During this time we have had first class service, cheery responses and an excellent business relationship. We have also been fortunate enough to be profiled on a number of occasions but above all else have received an extremely high quality of business leads from “The Mail”.
Carole, William, Linda and the team have all been terrific and its perhaps unfair to do so but I must single out Kathryn, our account manager, due to her professionalism and helpfulness because, quite simply, we have had more deadline meeting advertising requirements with Kathryn over the last few years. Needless, to say, she has always pulled out the stops for us!! That said, I cannot speak highly enough of all the team, the service and the results. It is always a great pleasure to do business the “The Mail” and we know we will be assured of an excellent service and response in return, so thank you “team” from your partners at Pitman Training Group"
- Mike Cressey - Pitman Training Group
"Having placed our first advertisement in the Daily Mail nearly 12 years ago I felt it was about time I wrote to say a big thank you for all the help and advice you and others at the Daily Mail have given us over the years.
Being at the sharp end, your experience and recommendations have proven invaluable and invariably led to increased response rates.
The Daily Mail has proven a fantastic advertising platform for us and we look forward to the next 12 years and watching this great newspaper go from strength to strength."
- Steve Karpel - Equinex Limited
"Kate and Patsy, Thanks for all your help with our clients Lifes2good and Motability. You are always very cheerful, helpful and enthusiastic and seem to genuinely care about results for our DR clients. Hoping we can do more business in the future."
- Jackie Irish, Media Manager - Mike Colling & Company
"The Daily Mail plays an important role in our marketing and recruitment strategy. The weekly dedicated franchise section provides an excellent information source on franchising, resulting in a constant stream of good quality enquiries. With a friendly, helpful and efficient team, what more could you ask for!"
- Janet Walmsley - Oscar Pet Foods Ltd
" "I have used the Daily Mail as part of my advertising campaign to attract new franchisees for the past year. By running adverts on a regular basis I find I receive a constant stream of well targeted enquiries. The profile of the newspaper fits my target audience i.e. - people who are serious about staring their own business. All of the people I deal with in the ad department are really helpful, friendly and knowledgeable. I especially like dealing with Kathryn and William. They have helped me monitor and improve my adverts. Newspaper advertising works as well in 2010 as any time in the past. I have already booked my ad space with them for the next 12 months. The Daily Mail is a trusted media and if you are not using it you are missing out.""
- Lee Wood - Garden Profits
"The Daily Mail is one of the key publications in our clients schedules for the following reasons:
1) Excellent and knowledgeable sales people who are a pleasure to work with.
2) My representatives always go the extra mile and do what they promise.
3) The Daily Mail is a big hitter on our schedules giving high coverage and depending on budget good frequency.
4) I can't recall a client who has had a bad response and we have traded for over 30 years.
- Kevin O'Sullivan - DWS Advertising Ltd
"Melissa Routledge is a delightful contact. She takes great pride in her sections. No request is ever too much for Melissa, she will always do everything she possibly can to accommodate a client whatever the situation. The pro-active nature of Melissa's work is refreshing; she constantly provides various opportunities and options for our clients. In Melissa's absence Karen Cox is equally as helpful and pleasant. What is more, the classified sections of the Daily Mail and Mail on Sunday continue to be cost effective platforms for our Homes and Gardens clients."
- Peter Greenhalgh, Business Development Executive - Artavia Advertising
"Emily is an absolute pleasure to work with. The service Emily provides is constantly over and above the level you might expect; she will always do everything she possibly can to accommodate a client, whatever the circumstances. Her knowledge of the industry is fantastic and she is only too happy to share industry news. She also shows a keen, and genuine, interest in the progress and success of Artavia clients. I should also add, our Mobility clients continue to be satisfied with both the volume and the quality of responses generated by classified advertisements placed in the Daily Mail.
- Peter Greenhalgh, Business Development Executive - Artavia Advertising
"This has worked for us! We found the Mail staff efficient and the advice on type and format of the advertisements very helpful.
- Chris McDonnell - Cosway Holiday Park
"As ever, a wonderful response to our ad. We have tried other papers, but it seems to be the Daily Mail that works for us! Thanks Leah ... as always, you make advertising a straightforward, easy process, which I'm all for! We WILL be back."
- Liz Pringle - The Beer Piper Company
"Well done on a great job, from my first contact with Leah and the ad being there were no hiccups. Leah was very helpful and made sure that we got value for money. Although the replies were not huge the quality was great. We now have two top flight sales people.
- Colin Peto - Extra Windows
"We would like to express our gratitude for the excellent response to our advertisement we placed in the print section of your newspaper in January. The response and quality of the applicants, following the specialist grouping of the advertisement, offered us a large number of experienced staff to choose from. We will certainly be selecting your newspaper in any future campaigns. The courteous service, and professional layout allowed us to ensure we were given value for money. Many thanks."
- George Bourne - KFR Pre-Press
"We placed a small advert in the Daily Mail recruitment sales section and received over 70 responses, which resulted in 17 applicants applying and we are now offering 11 positions. A great result and we will be advertising for our remaining positions in April."
- John Hunnisett - Rent4sure Limited
"Following the appearance of our advertisement in the Daily Mail on January 22nd 2009, we are pleased to be able to report that the response was good. We received a total of 39 responses from which we have been able to appoint nine part time agents. The areas we recruited from were the West Country, Yorkshire and Midlands. We hope the majority of appointments will reach the standard we require in our salesforce very quickly. We are pleased with the response and have come to expect good results from the Mail and will continue to put you at the top of our selected media for recruitment.
- Brian Collins - Sales Manager, Service Publications Ltd
"We would always consider using the Daily Mail for "print specific" positions within The Delga Group. Our recent ad for a Typesetter and a Print Finisher generated an excellent response of quality applicants and we're confident we'll fill both positions following our recruitment process.
- Hannah Wait - Delga
"We could not have reached parts of the UK, such as Wales, without the help of a national newspaper of the size and customer base as the Daily Mail. We received a response which fully justified the cost to us of the advertisement. Many thanks."
- Martin Saxby - Sliding Glass Systems Ltd
"We had a great response to our advert on 5th February. We had over 50 responses, of which 32 were experienced and suitable. Responses have come from all parts of England and Wales. We expect to interview most of these, and will recruit probably 6-7 people. This has been a very good ad. I always find it easy to deal with staff at the Daily Mail, who are always helpful and tolerant, as we sometimes have difficult last minute requirements. Well done.
- Steve Rogerson - Smart Energy
"3 people have now started work and we are very happy with them. The phone did not stop for about 3 or 4 days. We find that the Daily Mail is where all our target employees look for jobs , and we have not had anyway near the success from advertising in any other publications. We do not see us needing to employ any more staff for a while now."
- Ian Shepherd - The Midas Press
"We received 66 replies in total, 44 from the newspaper and the balance from jobsite. There was a good selection of applicants at different levels and we have engaged someone from the applicants from the newspaper.
- Stewart Weir - Production Manager, Roxby Media
"The last two adverts we placed with the Daily Mail went very well, with over 30 responses each time! This is a better response than we get with ALL our local/regional newspaper advertising put together - at a much better costing! Also the quality of applicants seems to be considerably higher with the Mail. As the sole proprietor of Impact Publications, I take it upon myself to take all calls from adverts placed and with the Mail I can virtually guarantee I will be busy that week!! Once again thank you for your help in my recruitment drive.
- Paul Ellis - Impact Publications
"The Daily Mail proved to be a very successful advertising platform for our Business Development Manager positions. Our ad generated a strong response from many high quality applicants and we will certainly be considering the Daily Mail for future sales campaigns. Our Account Manager, Leah, was extremely helpful and ensured the process ran as smoothly as possible."
- Tessa Buckman - Employment Office
"Bennett Homes have used the Daily Mail Friday Property Section for many years as the reader profile complements their target market. Response to ads reflects fluctuations in the property market but The Daily Mail performs consistently well. We have recently trialled ads in the Mail on Sunday Property Section and are pleased to see a positive response to these too. We will hope to include The Mail on Sunday ads on a more regular basis as the property market continues to improve.
- Ann Bonnett - on behalf of Bennett Homes
"The Daily Mail and The Mail on Sunday provide a good source of enquiries from serious buyers. We have successfully sold properties through these titles and will continue to use them to promote our homes. I am very pleased with the overall service and knowledge of the marketplace provided by the Mail Newspapers sales staff.
- Barry Weir - Silver Lakes
"Excellent communication with Mail Classified staff. Knowledge of Company's advertisement requirements always taken into account. Reminders made on special features and offers resulted in sales from advertisement copy. Efficient service from the Daily Mail."
- Margaret Leadbitter - Greenwood Parks
"Just thought I would drop you a line references our summer advertising campaign you helped us arrange recently for our new Spanish Homes brochure. Despite the recession and doubts people have over their future here in the UK, we were genuinely surprised and delighted with the results from the Daily Mail, there is certainly no shortage of good, potential clients who still want to buy a home in Spain. We had an exceptional response from the Mail Adverts, as usual high quality enquiries and certainly a noticeably much higher serious response from any of the other major national we also advertise in. We look forward to you helping us again with our soon to start the Autumn campaign in the Mail. Many Thanks for all your assistance, keep it up!"
- Robert Devlin Shepherd - EURO-PRESTIGE Spanish Properties Ltd
"We advertise extensively with the National press but in this current economic climate we have had to cut back. However, the one newspaper that we have not cut back on is the Daily Mail, we advertise every week without fail as it is the only newspaper that gives us the results that we require constantly, week in week out.
- Phil Watson - World Wide Timeshare Hypermarket
"Our small ad has brought us more leads than half pages in national glossy mags at four times the price. The speed of advertising with yourselves is also advantageous-lead times with monthly glossy`s are weeks whereas you are less than a day ! I also enjoy the "rap" with Marie on your sales team which refreshingly does not revert to 'hard sell'. A happy customer. Many thanks.
- Doug Marriott - Peninsula Properties
"I wanted to write and thank you for all your sterling work over the last couple of years and say that I have been very pleased with the results of our advertising with the Mail. Apart for the professional and friendly way in which you handled our account I feel that the advertising we have done has been well worth it. The results have been keenly monitored as we have tested different adverts. Last year we did exceptionally well with one series and I feel following up with consistent adverts has been worthwhile. The Overseas Property section has proved a perfect place to find the prospects that we need. I hope to continue advertising in both the Daily Mail and The Mail on Sunday and build on our success."
- Alex Joll, Development Manager - Atlantic Parks
"I can confirm that we were very pleased with the Mail's advertising service and delivery of same. The cars and number plates that we advertised were a mix of high priced and lower priced items both of which fared well in terms of response. We will use the Mail again when a similar situation arises."
- Richard Blackman - Smith Hodgkinson
"Whenever we have used the Daily Mail in the past, the response has been of a very high quality and very cost effective media. We would not hesitate to use your publication again in the future. Thanks for a very professional service."
- Neil Hobson, Marketing Manager - Gordon Lamb
"Since advertising with the Mail on a consistent basis I've found that the amount of interest that we have generated as a new business has grown considerably since we started the company. There is no doubt that over a certain amount of time, readers of the Daily Mail have built up a trust basis with our advert and this has been reflected in the responses that we have received over the last few months. Advertising in general has been a huge learning curb and we have come to realise that there are many underlying factors that can determine the kind of customer reaction that we receive. For example, the position of the advert, the size, style and even the page that it is on. Thankfully the people I have communicated with at the Mail have given me sufficient guidance and advice, making sure that we are well prepared for all of these factors and therefore I have been extremely impressed with the way in which they have co-ordinated with myself and my colleagues. Overall I have been extremely pleased with everyone that I have dealt with on the Daily Mail team and can honestly say that in terms of customer response, the Daily Mail is by far the most successful of all the media sources that we have dealt with. A big thank you to everyone, keep up the good work!"
- Ricky Towler - Oak Tree Mobility
"I find the Daily Mail produce the type of responses that TGA are looking for, if we ever need to up the responses then we look to get some more advertising in the Daily Mail. We have tried the Mail on Sunday, but Daily Mail produces a better quality of lead. The service we get from any of the Staff is friendly, professional and reliable."
- Sarah Barclay - Artavia
"Dealing with advertising people is usually pure hassle. Oscar at the Mail has never tried to sell to us - just help us to buy - there is a difference. That is the way to treat business people. Nor do we get or unecessary contact -and it's by email, as requested, which is accurate and convenient. Oscar has helped with our first venture into national advertising - and made sure we got results."
- Keith Simpson - Castle Comfort Centre
"Richard Pollard at Easystair has been a strong supporter of the Daily Mail for many years, the Mail produces quality sales leads that give him a positive sale. We rely on the excellent sales and service that Emily and Chris provide."
- Peter Cresswell - Artavia on behalf of Easystair
"The Daily Mail is now the only remaining national press news paper that County Stairlifts rely on, to supply strong sales leads for their small family run business. We also rely on the helpful and efficient sales service that the Mobility section provides.
- Peter Cresswell - Artavia on behalf of County Stairlifts
"Kingston Cabinets is delighted with the response advertising with the Daily Mail has achieved. Our adverts have generated high quality leads that have produced great conversion rates. Advertising with the Daily Mail has been a great success."
- Rebecca Lee - Kingston Cabinets
"I am writing to thank you for your help and support since you took over our account with the Daily Mail. The service you provide is excellent, you have a good awareness of the market and rival papers which gives me confidence when dealing with your paper. Perhaps of greater importance is that you ring me back when you say you are going to and are very proficient when I give you little notice to place an advert. Overall I am very impressed with the service you provide and you are a great asset to your company."
- Andy Windsor - Damp Proofing
"I have never had much luck with newspaper advertising until I started advertising in the Saturday Mail. During the last two months I have had a steady stream of enquiries, a number of which have turned into sales with several more pending.
I have been very pleased with the service, in particular with Melissa who has been efficient, and cheerful. I will definitely continue to advertise in the Mail."
- Norman Ashworth, Managing Director - Living Rooms
"Our advertisements in the Daily Mail have consistently supplied us with good quality leads at a cost efficient price and as such, form an important and integral part of our advertising and marketing effort."
- Clive Sinclair - Pawson's Media, on behalf of Plastic Surgery Partners
"Given the current climate where everything is doom and gloom, I thought you would be pleased to know and be aware of the excellent response we have received form our recent advertisements placed with you in the Daily Mail for May and June. As you know LadyCare for menopause is now in 596 best Boots Stores, 1,100 Lloyds Pharmacy Stores and over 100 of Waitrose Biggest Supermarkets nationwide. When we place advertisements in the Daily Mail we try to avoid using other media for that week, mainly because we always get a good response but also all retail outlets provide us with an electronic point of sales report from the bar code recorded sales. This enables us to measure the effectiveness of all media providing we don't cross over. In both instances we can see major spikes on our sales graph for the week/s in question. There are no guarantees with advertising but I think it safe to say the Daily Mail is reliable and dependable."
- Chris Chatterton, Sales and Marketing Director - Magnopulse
"The Daily Mail offers my clients a superb medium to reach a large swathe of potential customers in the UK. I frequently use the classified health section for my client, The Private Clinic Group. Significant enquiries are made on the back of the advertising, which means that it is a profitable and viable solution for us. The sales staff who work on the section are professional, efficient and always willing to help, or travel the distance to ensure a smooth running, and a good ROI.
- James Ferrin - Advertising Excellence
"I am very satisfied with Patsy and Kate's service and how they handle difficult problems when they arise and how they think about us time to time to help us grow. Also if it wasn't for Patsy, Kate and the Daily Mail we probably wouldn't be here. Thank you for helping to keep our company alive in this credit crunch, what is more thank you very much for helping us even grow a bit! Who can actually grow a bit in this financial climate? Well companies who work with Patsy and Kate!
- Katalin Molnar, Director - H U Health
"We were more than pleased with the response we received from advertising within the Daily Mail (Health). Han Ziaee at Approach Advertising Ltd has placed our advertisement several times within the publication, and time and time again it produces a satisfactory level and quality of responses."
- Agnes Takacs - Oswald-Andre Dentist
"We are delighted with the results that we have achieved by advertising with you. The volume of responses, per pound spent, is better than any other medium that we use and the conversion rate from those leads is also better.
I attribute this to the fact that your reader demographic closely fits our franchise price and format and also that you have a large readership. The current economic climate is very favourable for franchising recruitment and we are currently at almost 200% of our annual target for sign-ups. Our advertising with you has been a major factor in this success.
- Tony Bowman - etyres.co.uk
"We have been using the Daily Mail now for over sixteen years and have found it to be an effective way of recruiting people in to our business. Staff are always helpful and I have no hesitation in recommending this publication to anyone who is serious about building an organisation. In this light I would have no hesitation in recommending the Daily Mail and their services to anyone interested in using a National Newspaper to push their business forward."
- Ann-Marie Davies, Accounts Manager - New Horizons Advertising Agency Ltd
"As discussed on the phone earlier this morning, I just wanted to let you know we have had an encouraging response and are still following up on those enquirers we were unable to actually speak with. It seems that the re-vamped advertisement had an impact!
- Paula Brown - Pentagon
"The response I get from the Mail has always been good. Your journalist regularly calls me for quotes and I oblige, it therefore helps both of us, this I appreciate. The demographic range the Mail attracts suits our franchisee profile."
- Ken Dennis - Service Master
"I just wanted to let you know that we have now two franchise signings which were leads from our editorial/advertising pieces with the Daily Mail. The Newcastle branch is now a year old and the other signing should be finalised within a few months with an opening date sometime in the summer. I have been meaning to say thanks for your help, you are always so helpful and keeping me informed of key features etc."
- Natalie Wilson-Leary - The Wheel Specialist
"I have always had a very good relationship with the Daily Mail and our advertising and the ordering process is very easy and straightforward. The advertising we have chosen has proved to be the best of all the daily papers and the response we get has certainly increased our sales.
- Helen Withers - Private Investigator Academy
"The Daily Mail has proven over several years to be a good cost-effective source of decent quality leads for us, hence our on-going commitment to future advertising. Our contact Charlene Egerton is extremely competant and has a charming and very professional manner."
- Tony Unsworth - Naseby Turnham - On behalf of DNA Group
"As a very specialist advertising agency in the Training sector, we always know that Charlene services us to an excellent level. She is very proactive and extremely efficient. It is a joy to have such a good rep at such a good paper. Thanks.
- Mel Sims - Frank Comms
"Following our advert in the Daily Mail in October 2009 looking for Lithographic Print Operators, we were pleased to appoint a fantastic candidate, one of many high quality applicants who responded to the advert. We were extremely pleased with the response from print operators from all over the UK and could not have filled this position so quickly without the help and support of the team at the Daily Mail.
- Debbie Moss - Integrated Packing Limited
"Over recent months we have used the Daily Mail for our national recruitment advertising, I have been really impressed with both the quality and quantity of the responses received.
I have not used any other national title this year and cannot see the need to do so.
- Barry Rourke - Marketing Director, Betta Living
"We had a huge response and have even offered the position to one of the people who responded to the Ad. Leah who took on our enquiry was very helpful and friendly and helped us greatly. We would recommend and go down this route again to recruit."
- Rebecca Standley - Spinkspaper
"Since Welcare Guardian recruits throughout the UK, we assumed that we should use regional press for regional vacancies -but we soon discovered that Daily Mail Classified was much more cost-effective and produced far superior candidates than the regional press titles ever could."
- Jennifer Taylor - Director, Welcare Guardian
"We have been using the Daily Mail almost exclusively for 6 years to find our sales agents. Recently even the quality of our applicants has improved. You are obviously reaching our target market - for that we say well done and thank you!
- Ian Green - Club Publishing
"We placed a recruitment ad with you last Thursday for direct sales agents and managers. I just wanted to tell you how delighted we are with the incredible response we have received. It most certainly exceeded our expectations. Not only were we overwhelmed with the number of replies, the quality of the respondents were 1st class and better than I have experienced in any recruitment ad I have ever placed in the past. Your service regarding the setting of the ad and your communication has made the whole process a pleasure to deal with and on behalf of the team, we thank you."
- David Wetton - Healthy Days