Finance and Consumer Confidence
Depressing headlines about Britain's financial state has had us all worried for a while now. Whether it's the ever rising fuel prices, high inflation figures or the dreaded VAT rise, money is undoubtedly the hot topic of this year. Download the pdf to see which consumers are spending more and have less financial worries.
We have used our panels to track consumers' attitudes to the economy on a quarterly basis since March 2008. This has given us an in-depth understanding of how attitudes have changed throughout the course of the recession, and also now as the economy edges slowly into growth.
If you would like more information on the dmg media's 'Economic Tracker' then please contact firstname.lastname@example.org
We asked our readers to tell us what they think of our health sections in the Daily Mail and The Mail on Sunday.
This is what they had to say>
Confirmit Health Survey
The newspaper of choice for the over 50s
The Daily Mail and The Mail on Sunday are the widest read newspapers for the over 50 age group. Campaigns such as 'Dignity for the Elderly' show how the editorial stance of Mail Newspaper is to consistently campaign for the rights of the elderly.
In 2012 we sought the opinions of our readers and found out what they think about mobility products and issues.
So what did we do?
We interviewed 842 respondents, of which 326 had mobility issues. Of those 326, 237 had responsibility for purchasing mobility products.
We asked our panel a number of questions:
- What mobility issues do you have?
- What products have you bought?
- The purchasing journey, how long did it take them from deciding to buy to actually making the purchase?
The main issues respondents reported were:
- Walking 60%
- Standing 44%
- Using Stairs 39%
- Bathing/Showering 39%
- Chairs/Seats 32%
- Bad Back 30%
- Sitting 22%
The purchase journey:
Our readers have a short purchasing journey. 65% bought a mobility product within a month of researching it. This has implications for suppliers as it shows how important it is to ensure our readers can have their products installed in a short time frame.
We would love to hear your comments on this and to find out what questions you would ask to the BIGGEST retired audience in national press. If you are interested in finding out more
please contact Rosie: email@example.com or call 0203 615 0443.
Online, Press and Search
Newspapers drive consumers online.
1/3 of the UK population say that they have been prompted to visit a website having seen an advert/article in press. The above figure equates to 15.2 million people, meaning that newspapers offer a better opportunity to engage with consumers than television, magazines, outdoor advertising and the radio.
The journey continues. Having been prompted to visit a site, 6.9 million press readers then go on to make a purchase, this equates to a conversion rate of almost 45%. Still newspapers remain the best platform for reaching consumers that buy online. The next best medium behind newspapers is television, with an audience reach of over 1.0 million less.
Across all social grades (ABC1's and C2DE's), men and women, the working population, retired adults, home owners and home buyers, newspapers are a great medium for reaching adults who purchase online.
Being the first to break the big news is what we pride ourselves on, so it's no surprise that the Daily Mail and The Mail on Sunday lead the way when it comes pointing consumers online. 2.5 million readers say that they have found out about a website after seeing in their newspaper.
Having been driven online, our readers aren't only there for browsing, just over 1.2 million Mail readers purchase online having been prompted by the advert they have seen in their newspaper.
Our audience figures are some of the biggest in the national newspaper marketplace, when it comes to audience reach and response they're unparalleled.
To see all these figures in context, please view;
The search begins with Mail Classified
Travel Agent Cruise Mini-poll
At this year's CLIA Selling Cruise Convention in Southampton, we took the opportunity to get some thoughts and opinions from the attending travel agents.
We asked just a few simple questions offering the chance to win an iPad with a years subscription to Mail Plus.
We received a great response.
Check out the results here:
Travel Agent Cruise Mini-poll
Travel Insight 2013
Would you like to know the top destinations for 2013? Interested in finding out whether consumers are planning on spending more or less in 2013?
See our latest Travel insight in this short three minute film.
in 2012, we interviewed over 1000 of our readers in order to find out their thoughts on the property market. We asked questions, including;
Are you planning on moving?
Would you buy a new build?
What type of house do you live in?
The results are in and can be seen in our property infographic.
UK Property Infographic
UK Travel - Jersey
Mail Classified has always enjoyed a great relationship with the Jersey Tourist Board, with our Jersey Maps and impressive UK travel section we provide a great platform for hoteliers and travel agents alike. To find out more about how our readers interact with the island we recently commissioned bespoke research to find out more about our readers and their relationship with the island.
Find out more here