Explore our audience, category, and event research to better inform your campaign planning.

Research Studies

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Our Research
Making a splash! How our latest format is performing
12th February, 2024
Following the introduction of MailOnline’s exciting new App Splash format, our D.R.E.A.M Insight and Data team has put together ‘Making a Splash!’, a one-page research piece detailing how effective the format has been so far. They showcase the effectiveness of the App Splash using key app audience stats, alongside case studies from big brands that were brave enough to be early adopters of the format.
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Our Research, Green stories
Shades of Green: Our flagship sustainability research officially launches
16th January, 2024
Following an exclusive launch event in The Drum Labs in London, Mail Metro Media’s latest flagship research piece, Shades of Green, is now available in full.
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Our Research
Our latest research reveals Brits are ready to go on holiday again
8th January, 2024
The research piece from our D.R.E.A.M Insight and Data team benchmarks readers’ travel plans for 2024 versus 2023, looking into their motivations for going away, when and where they plan to go on holiday, what type of holiday they plan to take, and how they intend to book their trip.
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Events, Our Research
Mail Metro Media takes over The Drum Labs to launch latest flagship research
15th December, 2023
50 industry guests from GroupM, Mindshare, Newsworks, Ipsos, MG OMD, EssenceMediacom, PHD, and more gathered in Shoreditch for an exclusive first look at Shades of Green. 
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Awards, Insight, Our Research
Mail Metro Media’s D.R.E.A.M team bag two huge wins at the MRG Awards!
27th November, 2023
Our phenomenal Insights team won Best Research Team, Media Owner, with Senior Insight & Data Manager, Sammie Eales, picking up the Nick Blake Award for Rising Star.
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Our Research
Research reveals i readers are 'high-value, open-minded, and well-connected'
20th November, 2023
i prides itself on being the UK's quality, concise national newspaper. With its reputation for trust and impartiality, our Insights team set out to learn more about i's readers, exploring what makes them unique, why they read the newspaper and explore the topics they engage in, and, most importantly, to showcase their great value to advertisers.
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Our Research
Discover the Cover
2nd November, 2023
Metro's famous cover wraps are often referred to as 'posters on the move' - and with good reason! They are versatile canvasses packed full of marketing opportunities. Our research shows they not only grab the attention of those reading Metro, but they also catch the eyes of passers-by. And with Metro reaching five million readers every day, that's a lot of eyes!
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Our Research
Growing Old Disgracefully
3rd October, 2023
In collaboration with OMD, our latest piece of research looks at ageing in the UK.
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Our Research
Retail at Christmas
12th July, 2023
Our latest research investigates the retail insights ahead of Christmas 2023 – from examining current consumer habits when buying presents, to the factors that generate successful advertisements as the holiday season approaches.
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Our Research
Metro 360 - Relaunching Metro
29th March, 2023
In March, Metro got a fresh new look to coincide with the official launch of our new all-round advertising solution, Metro 360. We asked our readers what they thought of the new-look Metro, from the balance of ads and editorial to appeal and engagement, and here’s what they thought…

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