How to Advertise
Want to know more about the classifieds within the Daily Mail and The Mail on Sunday?
If you want to appear in the Daily Mail and The Mail on Sunday, give us a call or email.
Stuff you need to know
The Daily Mail and The Mail on Sunday accept advertising artwork in many different ways. We accept mono advertising via ADS, Quickcut, VIO Adexpress or Adfast. Alternatively, visit our website to download our free pre-flight & delivery service for mono adverts.
If you have a colour advert, you can process them for free of charge at Specle.net.
Your contact within the advertising department will be happy to discuss your range of options with you.
Lineage adverts are set in-house. You need to email or phone your copy to your sales contact and they will confirm how many lines your advertisement takes and if there is any space left on the last line.
Our copy deadlines vary according to which of our products you are using for your advertising.
Daily Mail & The Mail on Sunday (main paper): Mono advertising 4pm two working days prior to insertion, Colour advertising 4pm, five working days prior to insertion.
Review: all copy must reach us by 4pm the Monday prior to publication
You Gallery: Colour only, copy deadline is 16 working days prior to publication
If you are unable to meet any of these deadlines you must inform your contact within the advertising department before the deadline has passed.
Mail newspapers offer colour throughout every publication. This gives you the option of choosing colour or mono for your advert. Colour adverts will give you better standout on our pages and allow you to be more creative with your copy. Mono adverts do not have the same flexibility as colour adverts as they consist of only black, white and greys. However, they are less expensive than colour adverts, allowing you to increase the size of your advert or the number of insertions.
If you are a new advertiser or haven't advertised with Mail Classified for an extended period you will be asked for prepayment. Once you have become a more regular advertiser and once the proper credit checks have been done we may be able to offer you a 7 day account.
We accept all major credit/debit cards and you can also arrange to pay by BACs transfer or cheque. Ask your contact for further details.
It is important that Mail readers are able to trust the advertising we carry in our newspapers. We therefore follow a number of industry standards to help insure that our readers are protected.
Any ads in which advertisers are selling off the page must be members of S.H.O.P.S. (the Safe Home Ordering Protection Scheme) before their advert can appear.
The criteria for selling off the page is that the advert has a price, product and a call to action e.g. website/phone number to directly purchase or coupon within the advert.
S.H.O.P.S. members pay to be a part of the scheme which acts as an insurance policy covering national newspaper adverts should a company go bankrupt. Where this occurs, readers are reimbursed by the S.H.O.P.S. fund, providing they purchased the specific product featured in the advert.
To become a member, applications are approved by the S.H.O.P.S. committee which includes representatives from all of the national newspapers
All overseas travel ads need to fulfil certain criteria in order to advertise, mainly that we require agents or tour operators offering packages that include transportation e.g. flights, to be ABTA or ATOL bonded.
ATOL is a protection scheme for flights and air holidays that protects you from losing money or being stranded abroad where a tour operator goes out of business. It is managed by the CAA (Civil Aviation Authority) and only covers you where you have purchased a package, NOT where you have bought flights directly from an airline.
ABTA is the Association of British Travel Agents. It maintains a code of conduct to ensure that its members deliver high levels of service. Many of the travel arrangements of ABTA members are protected in the case of financial failure of the travel company although readers should check this upon booking.
AITO is the Association of Independent Tour Operators. AITO ensures that all holidays (including accommodation only) booked with its members are 100% protected via various schemes.
Private advertisers and companies offering holiday accomodation only will need to be reference checked.
Recruitment copy should be carefully checked to ensure that it complies with various legislation e.g. race, age, sex discrimination laws.
There are some exceptions to the rules where sex discrimination does not apply e.g. male/female pool attendant, ads for the armed forces.
In addition, overseas companies may legitimately run gender specific adverts as their ad needs to comply with the rules of the country in which they are based, rather than UK law.
All exaggerated salaries e.g. "earn £2,000 per week" must be proved to us. (e.g. the company must prove a large percentage of staff are earning that salary and on a consistent basis.)
We DO NOT ACCEPT ads for: home workers or workers in the Philippines.
For overseas recruitment we need: A letter from the Company with a copy of the contract, confirmation on payment of fares and any fees involved, a copy of information sent to a reader.
Motors: Private sellers of cherished number plates need to forward us documentation to prove ownership. The ad must display the number plate as it is registered, not how it can be made to look e.g. "5" must not be "S"
LAPD: All claims e.g. "learn to swim in a week" must be substantiated.
Mortgages & Loans: Copy must comply with legislation and new advertisers will be thoroughly checked out.
Public & Legal: Public & Legal notices must come through a solicitor or social services. Death notices can only be taken once we have confirmed authenticity of the ad via a funeral directors.
Overseas Property: We do not take ads for companies which buy and sell timeshare points. We only permit adverts for re-sales and new developments.
Homes & Gardens/Home Improvements: All advertisers must be reference checked.
There are a number of steps you can take in order to make your advertising as successful as possible.
You should always try to include a phone number and web address. The phone number should also be a landline as this is seen as being more trustworthy.
It is also often a good idea to include a price. This can be as detailed as you like or simply a price from.
Less is often more with classified adverts. With mono adverts, more white space is likely to help your advert stand out from the page and colour adverts benefit from well chosen photos or illustrations. A busy advert with lots of text is unlikely to have as great an impact.
Most of our advertising is sold nationally but we do have regional availability for some categories such as Recruitment, UK Property, Motors and Learning & Personal Development. You will find more information about regional advertising on the relevant category pages. Copy splits are available for all categories (size restrictions do apply). Please ask our sales executives for more information.
If you have any questions about classified ads please don't hesitate to contact us on one of the numbers below.
London 0203 615 0400
Glasgow 0141 225 3300