Advertising your UK holidays in the Daily Mail and Mail on Sunday will provide you with an easy way of targeting British holidaymakers and a guaranteed relevant audience.
Daily Mail and Mail on Sunday readers have taken over 10million UK holidays (18% of all holidays) in the last 12 months.
This is almost two million more readers than the nearest newspaper group and demonstrates how Mail Newspaper readers are at the heart of UK Tourism.find out more
- Why Mail Newspapers?
- Who will you reach?
- What is our marketplace like?
- Editorial features
- How much will it cost?
- Latest Feedback
Why Mail Newspapers?
You can reach millions of UK holidaymakers from as little as a few hundred pounds.
When it comes to UK Travel, our readers take more holidays than those of any other national newspaper group and spend more on their breaks, too.
Mail Newspapers have the number one UK Holidays advertising section of any national newspaper.
Who will you reach?
A huge audience in the UK and the most prolific UK holidaytakers.
- The Daily Mail is read by 4.2 million people each weekday and 5.2 million on a Saturday, while 4.9 million adults read The Mail on Sunday.
- Our readers took over 13 million UK holidays and UK short breaks. 1 in 5 of all holidaytakers in the UK is a Daily Mail or Mail on Sunday reader.
From the Lake District to Devon and Cornwall, Mail readers go there in large numbers every single year.
Source: NRS January - June 2012. TGI GB 2012 Q3 (January - December 2012)
What is our marketplace like?
The UK Travel classified section appears on a Wednesday and Saturday in the Daily Mail and in The Mail on Sunday. The Mail is a market leader for UK Travel advertising, with a higher volume of classified advertising than any other newspaper.
Follow the link below to see examples of UK holiday advertising in the Daily Mail and The Mail on Sunday.
We run editorial features within our classified pages. Follow the link below for details of this year's UK Travel features as well as examples of past features.
Click on the link below for details of our editorial features:
How much will it cost?
Mail Classified has a range of sizes and shapes to suit every budget. Book more than one advertisement and we'll give you a discount.
|Newspaper||Per Line||Per SCC|
|Scottish Daily Mail||£7.75||£21.00|
|The Mail on Sunday||£22.35||£126.00|
For spot colour please add 10% and for full colour 35%.
Coverage areas for each title.
- Daily Mail covers England, Wales and Northern Ireland
- Scottish Daily Mail is a separate publication for Scotland
- Mail on Sunday covers England, Wales, Northern Ireland and Scotland.
To find out more, click on the links below:
Carole Rogers - Cottage Retreats in Pembrokeshire
Although I stick with the same advert, sometimes I have a very good response. Overall I am very happy with the response from adverts and the customer service is excellent.
Zoe Wilson - Private Advertiser
I was interested to hear the benefits of the target market of the Daily Mail and the Mail on Sunday from Hannah and decided to advertise my Poole holiday rental in both. Subsequently, I have repeatedly had between 5 and 7 responses from each 5-line classified advert and a conversion rate, and therefore booking rate of at least 50% - I intend to carry on using both titles exclusively - this is a great performance during my first year of holiday letting.View all feedback
What’s the next step?
Our dedicated and experienced team of UK Travel experts can guide you through the booking process and answer your questions.
To find out more, call Kirsty on
020 3615 0424 or email
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