Why Mail Newspapers?

The Daily Mail and The Mail on Sunday offers advertisers an audience and a marketplace. The perfect combination. 

1. Our audience is the biggest over 55 audience of any printed publication. 
2. The Daily Mail and The Mail on Sunday carries more mobility advertising than any other national daily newspaper, which means your products will receive maximum exposure in our pages.

Who will you reach?

Our newspapers are the most popular print publication for people aged over 55 and for retired adults. This means we can guarantee you will be reaching a relevant audience for your products, be they stairlifts, riser recliners, bath chairs, scooters or living aids. 

Advertise your mobility product during the week, on a Saturday and a Sunday and you will be able to reach 25% of of all adults aged 55+ in the UK. 

Daily Mail Saturday Facts Exposed Mobility

The Mail on Sunday Facts Exposed Mobility

What is our marketplace like?

Mobility advertisements are featured every day in the Daily Mail and The Mail on Sunday, from stair lifts and bath chairs to adjustable beds and riser recliners.

Companies who use our newspapers to promote their products include Stannah, Quingo, Westminster Recliners, Oak Tree Mobility, Aquability and Age UK.

Click on the the link below to read examples of our mobility marketplace in the Daily Mail and The Mail on Sunday.

Mobility Marketplace

Editorial features

We carry regular mobility editorial within our Mail Classified pages, ranging from generic pieces to exclusive editorial on Bathing and Stairlifts.

Click on the link below for details of our editorial features:

Mobility features

How much will it cost?

Advertising Rates

Mail Classified has a range of sizes and shapes to suit every budget. Book more than one advertisement and we'll give you a discount.

For spot colour please add 10% and for full colour 35%. 

 Coverage areas for each title.

• Daily Mail covers England, Wales and Northern Ireland
• Scottish Daily Mail is a separate publication for Scotland
• Mail on Sunday covers England, Wales, Northern Ireland and Scotland

To find out more, click on the links below:

Rate Card

Ad Sizing

Tim Ryan, Ten Alps - Stannah

8/10 As the Daily Mail has such a high circulation, the planning rates to advertise often have a substantial bottom-line figure. However, the ROI is worth the initial investment. We work with various grey-market mobility and travel clients who often receive a healthy amount of leads and orders from their DR adverts. The reps that we deal with in Mobility are by far the most helpful and friendly across any national title that we currently deal with. Our other contacts are also very accomodating to our needs.

Ross J Pratten, The Point Marketing Limited - Elite Mobility Limited

Every week we place ads in the classified sections of several national newspapers on behalf of our Client, Elite Mobility Limited. Most titles perform very well most of the time; however it’s true to say only the Daily Mail can be relied upon for generating a consistent stream of high value leads, no doubt a result of the paper’s quality readership.